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AdWall is an innovative ad format developed by Membrana Media specifically for online publishers. It falls under Google’s Rewarded format category and enables content monetization by offering users access to premium content in exchange for watching an ad.
How does AdWall work?
Content Lock – The user sees a portion of an article, video, or other premium content, but full access is restricted.
Prompt to Engage – The system invites the user to watch an ad to continue uninterrupted access to the site.
Content Unlock – After the ad is viewed, the content is unlocked and fully accessible.
Where is AdWall used? AdWall is tailored for online publishers and is commonly used by news websites to monetize their content effectively.
Key Benefits
High CPM – AdWall delivers up to $20 CPM thanks to its unique user engagement model—significantly higher than traditional ad formats.
Minimal Impact on Traffic – The format is shown to just 10%+ of users, allowing the majority of the audience to enjoy an uninterrupted experience.
Free Alternative to Paywalls – Users get access to content without having to pay.
Guaranteed Engagement – Ads are actively viewed, ensuring strong user engagement.
AdWall is a modern solution that helps publishers increase their revenue without restricting audience access with paywalls.