90% of readers will never pay for content
Capture more value from a loyal audience that doesn’t convert into sponsors
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Don't leave most of your audience under-monetized
The biggest revenue opportunity may already be on your site
Readers visit your site every day
They trust your media brand
They consume content regularly
Revenue Uplift
From the undermonetized audience layer, without adding inventory pressure.
How it works
01.
Reader opens an article
02.
A layer appears before content
03.
User completes a quick ad interaction (5-10 sec)
04.
Content unlocks immediately after completion
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Got Questions? We’ve Got Answers!
Will my paid media supporters see this ad layer?
I'm still concerned about how intrusive this will be for my readers.
How does it affect Core Web Vitals?
How do I set up this ad format?
When will it become visible on the test page?
Can I control when the ad layer appears during a user session?
Does this format perform better early in a session?
Who manages traffic distribution for this format?
How does Membrana manage the traffic split?
Is this ad format customizable?
How can I track this format’s performance?