How to Use the Performance Dashboard?

1. Select Websites – Apply filters to analyze data from specific sites.
2. Set Date Range – Choose the period you want to review.
3. Select Aggregation Level – View data daily or monthly.
4. Apply Filters – Click "Apply Filters" to update the dashboard.
5. Download Data – Export your report in .XLS or .CSV for further analysis.

💡 Tip: Hover over the "?" icon next to each metric for quick explanations.

Key Monetization Metrics

1. Video Player Performance

• Impressions – The number of times a user viewed the video player with ads.
• Revenue Per Mille (RPM, $) – Earnings per 1,000 player impressions.
  
  • Formula: RPM = Revenue / Impressions * 1000
• Video Player Loads – How many times the Membrana player was loaded on a page.
• Viewable Player Loads – The number of times the player appeared within a user's visible screen.
• Viewability (%) – The percentage of player loads that were actually seen.
  
  • Formula: Viewability = Viewable Player Loads / Video Player Loads
• Fill Rate (%) – The percentage of viewable player loads that resulted in ad impressions.
  
  • Formula: Fill Rate = Impressions / Viewable Player Loads

2. AdWall Performance

• Pageviews – The number of pages where the AdWall code was executed.
• AdWall Shows – The number of times the AdWall overlay appeared.
• Coverage (%) – The share of traffic that saw the AdWall.
  
  • Formula: Coverage = AdWall Shows / Pageviews
• Ad Impressions – The number of times an ad was displayed within the AdWall.
• Cost Per Mille (CPM, $) – Earnings per 1,000 ad impressions.
  
  • Formula: CPM = Revenue / Ad Impressions * 1000
• Ad CTR (%) – Click-through rate for ads displayed within AdWall.
  
  • Formula: Ad CTR = Clicks / Ad Impressions

Important Notes

Daily revenue data does not include Google deductions, which are applied at the end of the month. To get finalized revenue, use monthly aggregation.
Revenue calculated from daily data should not be treated as the final amount.

This dashboard provides real-time insights to track performance, optimize ad strategies, and maximize revenue.