Tıklayarak “Tüm Çerezleri Kabul Et”Sitede gezinmeyi geliştirmek, site kullanımını analiz etmek ve pazarlama çabalarımıza yardımcı olmak için cihazınızda çerezlerin depolanmasını kabul edersiniz. Bizim görüntüleyin Gizlilik Politikası daha fazla bilgi için.
Ad inventory is a term that refers to all available ad space on a site. Sometimes, inventory and ad space are used interchangeably.
Inventory can be categorized as premium, remnant, and long-tail.
Premium Inventory: This category contains the most valuable ad inventory, typically from recognizable publishers, high-traffic pages, and highly visible areas of a webpage.
Remnant Inventory: This category includes inventory that wasn’t sold directly to advertisers through direct deals and other primary inventory-monetization channels. Remnant inventory is typically sold for less than the publisher’s standard price.
Long-Tail Inventory: This category comprises ad inventory on low-traffic sites and blogs. The main ad exchange for long-tail inventory is Google AdSense, but publishers seeking better monetization alternatives to AdSense join affiliate programs and other ad networks.