90% of readers will never pay for content
Discover a new monetization layer designed specifically for under-monetized audiences.
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Don't leave most of your audience under-monetized
The biggest revenue opportunity may already be on your site
Readers visit your site every day
They trust your brand
They consume content regularly
Revenue Uplift
From the undermonetized audience layer, without adding inventory pressure.
How it works. The user journey follows these steps:
01.
A layer appears
A pop-up blocks access to content but offers the option to watch an ad to unlock it.
02.
User Intent
The user agrees to watch the ad (usually 5–10 seconds).
03.
Content Access
After watching, the ad disappears, and the user gains full access to the content for a set period.
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Got Questions? We’ve Got Answers!
Will my paid media supporters see this ad layer?
I'm still concerned about how intrusive this will be for my readers.
How does it affect Core Web Vitals?
How do I set up this ad format?
When will it become visible on the test page?
Can I control when the ad layer appears during a user session?
Does this format perform better early in a session?
Who manages traffic distribution for this format?
How does Membrana manage the traffic split?
Is this ad format customizable?
How can I track this format’s performance?