Convert 90% of your audience into a revenue stream with a reward-based attention layer.

From the same audience, without adding inventory pressure.
A pop-up blocks access to content but offers the option to watch an ad to unlock it.
The user agrees to watch the ad (usually 5–10 seconds).
After watching, the ad disappears, and the user gains full access to the content for a set period.


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No. Rewarded ads are designed to be shown only to non-subscribers. Works as a standalone solution or combined with other formats like Paywall, Regwall, etc.
You can start with just 10% audience coverage and scale up based on performance.
No Impact on Core Web Vitals and search engine rankings.
Create a test page for Membrana to try out the integration.
Add the provided lines to your ads.txt file on the test page.
Insert the single line of code into the <head> section of the test page.
Once we confirm everything is working correctly, you can move AdWall code to your live environment.
AdWall will activate once the ads.txt lines are indexed, typically within 1–2 days. It will display only when an ad is available on the Open Market, which usually happens 60–80% of the time.
Yes, you can control the timing by adding a code snippet from Membrana, which allows AdWall to load at the optimal moment.
Yes, showing AdWall on the first page load usually yields the best results. During testing, you may start by showing it later in the session (e.g., on the third page) and then move it earlier as you monitor performance.
Membrana controls the percentage of traffic exposed to AdWall, while you decide at which point in a session AdWall appears.
Membrana divides users into groups—typically starting with 95% without AdWall and 5% with AdWall. Users remain in their assigned group, and Membrana can gradually increase exposure based on performance.
The text and logos are adjustable, but pixel-perfect customization is currently unavailable. Please share your design preferences with Membrana for review.
Membrana will provide you with a dashboard to monitor results and performance.