The idea for the creation of Membrana Media originated in 2015 when we noticed that advertising algorithms on the websites were not achieving their maximum effectiveness. Based on this, we established a startup in 2017 and incorporated all the knowledge we had gathered working on the publisher side.

Since 2021 we have evolved into a fast-growing company, with a focus on empowering independent publishers with new revenue streams.

As we intensified the implementation of programmatic advertising in Ukraine, the Russia-Ukraine war began in February 2022, leading to a 75% market drop. It was the moment when Membrana Media transitioned into a video production company, providing publishers with high-quality video content and support for monetization.

The year 2023 proved to be exceptionally fruitful as we expanded our operations globally, reaching 12 international markets, including Turkey, Brazil, Spain, and more. Aligned with our global expansion, we achieved the prestigious Google Certified Publishing Partner status in 2023. This milestone underscores our commitment to high standards, establishing us as experts in digital marketing and the video advertising industry.

In 2024, we actively focused on expanding our direct sales efforts, establishing strong teams in Brazil and Turkey. This has reinforced Membrana Media’s position in international markets and fostered even closer collaboration with our clients.Additionally, we launched Video Platform — a SaaS solution designed for effective video content monetization. This product is registered in Cyprus, which opens up new opportunities for the company’s global expansion.