Powering editorial voices with smart, efficient ad tech solutions
“In this industry, we see the same problems over and over — sites overloaded with ad blocks that slow things down, video formats that don’t meet Google’s standards, and messy code that hurts performance. There’s still this myth that more ads equal more revenue. But if the user experience suffers, traffic drops — and so does monetization. We built Membrana Media to help publishers monetize smarter — without sacrificing user trust or editorial integrity.”
Our History
2015 - 2017
The idea for the creation of Membrana Media originated in 2015 when we noticed that advertising algorithms on the websites were not achieving their maximum effectiveness. Based on this, we established a startup in 2017 and incorporated all the knowledge we had gathered working on the publisher side.
2021
Since 2021 we have evolved into a fast-growing company, with a focus on empowering independent publishers with new revenue streams.
2022
As we intensified the implementation of programmatic advertising in Ukraine, the Russia-Ukraine war began in February 2022, leading to a 75% market drop. It was the moment when Membrana Media transitioned into a video production company, providing publishers with high-quality video content and support for monetization.
2023
The year 2023 proved to be exceptionally fruitful as we expanded our operations globally, reaching 12 international markets, including Turkey, Brazil, Spain, and more. Aligned with our global expansion, we achieved the prestigious Google Certified Publishing Partner status in 2023. This milestone underscores our commitment to high standards, establishing us as experts in digital marketing and the video advertising industry.
2024
In 2024, we actively focused on expanding our direct sales efforts, establishing strong teams in Brazil and Turkey. This has reinforced Membrana Media’s position in international markets and fostered even closer collaboration with our clients.Additionally, we launched Video Platform — a SaaS solution designed for effective video content monetization. This product is registered in Cyprus, which opens up new opportunities for the company’s global expansion.
Our Story
Membrana Media was founded in 2015 in Amsterdam by a team of enthusiasts with over 15 years of industry experience.
We began our journey in Ukraine, later expanding into Turkey, Brazil, and Spain — followed by broader growth across Europe, South Africa, and the MENA region.
As of 2025, our company operates in 14 markets and works with over 400 publishers worldwide.
Initially starting as a monetization-focused company, we have since grown into a full-cycle partner for digital publishers. Today, we offer a comprehensive range of services — from video production and custom ad formats like AdWall to SaaS tools that support editorial teams, Membrana DSP, and direct sales.
Our core focus: monetization, video production, AI-powered innovation — and the practical ways they help media stay afloat in a dynamic digital landscape.
Why Partner With Us?
AI-Powered Technology Suite
Our tools seamlessly integrate into your existing infrastructure—without slowing down your site or affecting SEO.
Publisher-Centric Approach
Everything we create is designed to support your editorial vision, not disrupt it. You stay in control.
Tailored Monetization Strategy
We tailor every setup to match your goals—respecting your content, design, and audience while unlocking new revenue streams.
Hands-On Expert Support
From day one, you get a dedicated manager and technical team focused on your success—fast setup, ongoing help, real results.
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Meet Our Country Managers
An expert team driving growth and local partnerships across markets.
Join Our Team
We’re always looking for curious, driven people to grow with us. Have a passion for innovation in digital publishing?
Apply Now