Most midsize and top publishers struggle to build cost-effective video production teams capable of generating a considerable amount of relevant, high-quality video to accompany their articles.
To address this challenge, we’ve focused on building an ecosystem for publishers to grow their video inventory by distributing video content created by our localized video production team at scale.
Our History
2015 - 2017
The idea for the creation of Membrana Media originated in 2015 when we noticed that advertising algorithms on the websites were not achieving their maximum effectiveness. Based on this, we established a startup in 2017 and incorporated all the knowledge we had gathered working on the publisher side.
2021
Since 2021 we have evolved into a fast-growing company, with a focus on empowering independent publishers with new revenue streams.
2022
As we intensified the implementation of programmatic advertising in Ukraine, the Russia-Ukraine war began in February 2022, leading to a 75% market drop. It was the moment when Membrana Media transitioned into a video production company, providing publishers with high-quality video content and support for monetization.
2023
The year 2023 proved to be exceptionally fruitful as we expanded our operations globally, reaching 12 international markets, including Turkey, Brazil, Spain, and more. Aligned with our global expansion, we achieved the prestigious Google Certified Publishing Partner status in 2023. This milestone underscores our commitment to high standards, establishing us as experts in digital marketing and the video advertising industry.
2024
In 2024, we actively focused on expanding our direct sales efforts, establishing strong teams in Brazil and Turkey. This has reinforced Membrana Media’s position in international markets and fostered even closer collaboration with our clients.Additionally, we launched Video Platform — a SaaS solution designed for effective video content monetization. This product is registered in Cyprus, which opens up new opportunities for the company’s global expansion.
What Makes Membrana Media Stand Out
In-house Video Production Team
All video content is crafted with collaborative intelligence of a powerful AI matching tool and professional video production team for each publisher individually. They make sure the content is cohesive with the editorial style and aligns with the design of the website.
Robust Technology
Membrana Media's strength lies in the robust technology that allows us to customize videos for publishers, providing tailored solutions. We have gathered the strongest experts with many years of experience in the industry to cover all needs of publishers.
Video Ad Monetization
Membrana Media is unique in its ability to balance content monetization and prioritize user experience. We've been able to empower publishers to tap into their content's full monetization potential, helping them open up new revenue streams.
Tech Expert Support
We work individually with every publisher, and support them all the way through the entire process. Each partner is equipped with their own account manager, team of copywriters, and an extensive Client Success team that ensure smooth experience.
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Meet Our Country Managers Team
Get the chance to work at Membrana Media!
We believe in fostering individual growth and creativity, and we welcome new colleagues who bring diverse perspectives and skills.
Join the team