Born from the Future: The Technology and Innovation Awards in Malaga

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Last week, Malaga hosted a milestone for Europe’s tech community: the Technology and Innovation Awards, organized by our partner La Razón. Membrana Media had the privilege of sponsoring this ceremony — and it was an experience to remember.

When Innovation Steps Beyond Prototypes

The awarded projects were not just bright ideas on paper — they were visions turned into reality, forged through knowledge, determination, and perseverance. We often speak of the “startups of tomorrow,” yet this event proved that tomorrow has already arrived. Artificial intelligence, green technologies, biomedical advances, engineering feats — all of it is no longer a promise, but a reality unfolding on stage.

What impressed us most was not only the technological brilliance but also the courage to step into uncharted territory, where no roadmap exists. That boldness to go beyond the known is the true essence of innovation.

The People Behind the Technology

Behind every award stand real people — with their stories, ambitions, sleepless nights, and unwavering belief in their mission. Technology without people can become a cold mechanism. But in the hands of visionaries, it becomes a force that changes the world.

Celebrating Excellence

One of the evening’s highlights was the recognition of Fitstore, named Company of the Year in Technological Development and Communication Strategy. In today’s highly competitive environment, Fitstore has thrived by embedding innovation across all its processes, while maintaining the value of clear, human-centered communication.

The award was presented to Luis Cañada Gavira, CEO of Fitstore, by Raúl Castillo, Country Manager of Membrana Media in Spain. For us, this was more than a formal gesture — it was the celebration of a company that perfectly balances technological excellence with authentic human connection.

Together Towards Tomorrow

For Membrana Media, this event reaffirmed a conviction: the future is not built alone. We are proud to stand with those who invent, dare, and push boundaries forward.

As Raúl Castillo put it: “It has been an honor to participate in this event, which demonstrates the extraordinary technological level of our companies. I would like to thank La Razón for allowing Membrana Media to be present. For us, technology is an indispensable part of our business.”

Hand in hand with these companies, we are moving into tomorrow — a tomorrow full of ideas, solutions, and opportunities that, just yesterday, seemed like pure science fiction.

Courage and talent — these were the true awards of the evening.

Postscript. On February 25, 2025, Membrana Media was recognized as Best Digital Advertising Startup at La Razón’s Startup and Entrepreneurship Awards ceremony.

The company received the prize for innovative strategies and technologies that enhance the effectiveness of digital advertising campaigns