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Google's 2023 Core Update Impact on Publishers

Discover how Google's 2023 Core Update has affected publishers globally. Explore changes in rankings, traffic, and content. Stay informed and adapt your strategy. Click for insights and take action!

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Increase advertising revenue and improve your monetization team with experts, analysts, and developers with many years of experience in advertising technologies.

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Key Metrics 

We focus on two key metrics of your website



Increase your advertising revenue using personalized solutions developed specifically for your website. Our client get 63% average revenue increase within.



Improve your website's search ranking using properly structured monetization with no heavy scripts. Our clients receive up to 35 points of Core Web Vitals growth due to optimization of the advertising code.

Our Approach

Prebid + Open Bidding

By combining client and server header bidding, publisher can maximize their profits and ensure that each ad spot was sold at the highest price while keeping latencies at their minimum

A/B testing

All experiments go through the AB testing. This means that no accidental changes can be made

Google Technologies

We have access to all the latest Google released products and closed betas, to provide our publishers' with cutting edge ad stack

Intelligent Ad Display System

Our multi-factor system analyses user behavior on each page to identify the most optimal moment to show the ad. This drives high viewability and CTR for advertisers

Transparent Reporting

We integrate directly to publishers Google Ad Manager, so you can get all the data in one trusted place

International Demand

Connect directly to major international networks such as Xandr, Rubicon, PubMatic, and Magnit as well as your local players. These services help warm up the auction and increase overall revenue

How We Help 



We start with a full audit of your advertising stack. Discuss problems, set goals, and consider your goals when creating your ad strategy.


Implementation and customization

We prepare a dedicated plan on implementing the changes, along with detailed instructions on configuring the updated stack.

Implementation and customization


Get first results immediately without increasing the number of advertising spots. We provide a detailed road map for the coming months with possible growth points.


24/7 support

Your dedicated team of developers and analysts is always in touch. The team of experts continues to work on improving revenue as well as finding and implementing new solutions. We are always at your fingertips, in any messenger

24/7 support

Our results


Unique visitors per month


Advertising requests per month


Income paid to our partners

Reviews from our partners

We provide full support to each partner and build long-term cooperation 

Become a Partner
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Mike Schiano, Co-founder

Membrana Media has proven to be a fantastic ad partner for SongMeanings. Being a small team, we needed a partner who would essentially become a team member of ours — and Membrana Media did just that. They maintain regular engagement with us; continually offering areas of improvement, advice and other suggestions. We find they're very honest and transparent. They set realistic, achievable goals without the fluff or false promises. Most of all, they care about our product and the overall experience of our users.

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Sergei Kozlov, Founder

With 12 years of website management experience, I never expected to meet such a professional team. There were always unpleasant stories that emerged during the process, such as pop-ups, redirects, sound commercials, and more. There is no such thing with Membrana Media. First, their "demand collision" model yields significant financial results. Secondly, the main difference between Membrana Media and all the others is the total optimization of all advertising processes. I would like to note the fact that the company's CEO is always in touch. Any issues that arise are promptly addressed within an hour, or sometimes even faster.

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Mikhail Krivda, CEO, Deputy Head

With Membrana Media, we got not only a partner and a consultant for all types of media advertising on our website, but also a great source of new knowledge, theories and practices for continuous growth of site profitability. Very impressed by their progressive approach to each iteration of cooperation, the systematic nature of each action. The results of our cooperation are very positive.

Andrey Boborykin, Executive director

It's very encouraging that new technological solutions are emerging in the Ukrainian advertising market. Working with Membrana not only significantly increased the efficiency of monetization of our publication in critical period for Ukrainian media, but also allowed our team to exchange experience with professionals with international expertise, which is the most valuable for the long term project.

1+1 media
Vyacheslav Lavrinenko, Head of traffic team

Taking into account the large number of the challenges faced by the Ukrainian business, swift solutions and unconventional approaches are required. We are grateful to Membrana Media company, who helped us to set up processes for interactions with the website visitors and to lead communication to a brand-new level. Thanks to the solutions offered by partners, content distribution occurs even more efficiently and productively. Thank you for a comfortable collaboration!

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