Hunting for Revenue: Membrana Media Joins Yield Fest 2025 in Warsaw

The last week of March was all about revenue, innovation, and real conversations at Yield Fest 2025: Rev Hunting Edition—a focused industry event that brought together publishers and advertisers in search of smarter ways to drive revenue through programmatic advertising.

Hosted in the heart of Warsaw, the conference explored how programmatic continues to evolve—and where the next big opportunities lie. From unlocking untapped inventory to embracing breakthrough ad formats, Yield Fest delivered a fresh, practical look at the future of digital monetization.

Tuna Pinar, Membrana Media’s Country Manager for Turkey & MENA, joined publishers, ad tech leaders, and digital marketing professionals for an evening of insights, panel discussions, and networking—diving into the growing potential of rewarded ads.

Originally rooted in gaming, rewarded formats have evolved into a powerful tool across broader digital media. They offer a more engaging way to monetize audiences—especially those less responsive to traditional formats like paywalls or regwalls.

“The thing is—there’s no one-size-fits-all solution,” said Pinar. “Ultimately, you need to decide what works best for your media and your audience. However, new rewarded formats open up an additional revenue stream—one that doesn’t force a choice between content access and payment.”

Yield Fest 2025: Rev Hunting Edition was organized by Yieldbird, an ad optimization company specializing in pricing strategy and supplemental demand for digital publishers. 

The event featured top voices from Yieldbird and the broader ad tech ecosystem, including speakers from Adnami, Adform, Polska Press Grupa, and more.

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