Sell Side Summit : What’s Next in Ad Monetization?

Membrana Media CEO Mike Kudriavsky attended the 2025 Sell Side Summit in Fort Lauderdale—a premier forum organized by AdMonsters for digital publishing and ad monetization professionals.

Tailored to sell-side leaders, the event focused on campaign performance, revenue growth, and the future of programmatic advertising.

With topics ranging from data privacy to AI-driven optimization, the summit provided a space for industry leaders to share perspectives, explore market trends, and gain actionable strategies for both business and personal growth.

“There are conferences where you just listen. And then there’s the Sell Side Summit—a conference where you walk away with a clear understanding of what to do next,” said Kudriavsky.

Key Takeaways

• Buyers are tightening control over the supply chain:
  Transparency, inventory quality, and first-party data are now essential. This shift presents both a challenge and a strategic opportunity for publishers.
• Video is non-negotiable:
  Higher CPMs demand stronger engagement. Without a robust video strategy, publishers risk missing out on significant daily revenue.
• Adblock recovery is evolving:
  New technologies are emerging to restore not only banner ads but also video formats. Companies like Ad-Shield and Admiral are leading the charge.
• AI and data are reshaping the ecosystem:
  Clean rooms, contextual data, and personalization are becoming the standard. With AI, users may soon control how they consume content, offering advertisers deeper insights and more tailored targeting.

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