Video advertising. Pros and cons

Video advertising is not that common as an instrument of website monetization. But you definitely heard about it and you might be interested if there are more pros or cons, and if it’s worth trying. Well, let’s figure it out.

We at Membrana Media work with our partners' video content every day so that they can generate a steady income. Moreover, when the war started, and we had to find some way to improve the monetization of Ukrainian websites urgently, we chose this exact method. 

So why video advertising? Let you answer this question after reading about this method’s pros and cons. 

The pros of video advertising as a source of income for your website are as follows:

• Video attracts attention, improving the reach and click-through rates. 
• You get more money because your ad rates are increasing – one video your audience is watching can have multiple ads from different advertisers simultaneously. 
• You can find a balance between different types of advertising and add video ads as a new source of revenue without losing old ones. 
• Videos are more convenient to watch from all devices, increasing ads’ reach and clickability. 
• Exciting content in a video makes your website even more interesting, which increases traffic rates. 

That said, there are two downsides to video advertising. 

First, it's difficult to set up and run on your own. It requires A/B testing of formats, analyzing the audience and the content they like, shooting the video, and integrating the player. 

Second, video ads require more engagement because they need to be updated regularly, creating relevant and exciting content for the audience. For example, Membrana Media has a separate team that analyzes people's engagement metrics and uses them to select new video themes and create and publish them. 

Video advertising is the next step in monetizing your website, but it can be challenging to do on your own. So, if you're interested in learning more about it and figuring out how you can increase your income with this method, email us right now at this email: contact@membrana.media

We'd be happy to get to know you and advise you on any questions!