Membrana Media Boosted Pentapostagma Revenue by 175%
About
Pentapostagma
Pentapostagma is a leading Greek online news platform offering comprehensive coverage of national and international news, politics, business, and culture. With a diverse audience including professionals, students, and policymakers, Pentapostagma is a trusted source for staying informed about local and global events.
Pentapostagma
Challenges
Monetization Difficulties
Outdated monetization strategies led to inconsistent revenue streams.
Lack of Video Content
Struggled to integrate relevant and engaging video content.
Visitor Engagement
Low visitor engagement and short time spent on the site.
Membrana Media Solution
Strategic Diversification
Effective monetization by incorporating pre-roll ads, optimizing every inch of the inventory for revenue generation.
Dedicated Video Content
Each article now includes a related video, enriching content and attracting new audience.
High Engagement
Daily Highlights attract significant viewer interest, boosting engagement.
The substantial increase in revenue affirmed the effectiveness of Membrana Media's solutions in driving monetization process. Membrana has been instrumental in addressing our challenges and enhancing user engagement and revenue generation on our platform. We look forward to continuing our collaboration and exploring new growth opportunities.
The substantial increase in revenue affirmed the effectiveness of Membrana Media's solutions in driving monetization process. Membrana has been instrumental in addressing our challenges and enhancing user engagement and revenue generation on our platform. We look forward to continuing our collaboration and exploring new growth opportunities.
Stages of Collaboration
Initial Testing
Ran tests to determine the best video formats and placements.
Performance Analysis
Regularly analyzed metrics to ensure optimal performance.
Weekly Meetings
Conducting weekly meetings to address issues and enhance performance.
Key Performance Results
RPM Growth:
Enhanced engagement and relevant video content attracted more advertisers, increasing ad revenue by 40%.
Monthly Page Views:
Related videos and dedicated video content resulted in 15 % increase in page views.
Revenue from Monetization:
Effective monetization strategies, including video ads, boosted revenue by 175%.
Average Time Spent on Site:
Engaging video content led to 35 % increase in the time users spend on the site.
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