Riovagas: 60% Revenue Growth and Enhanced Brand Presence
About
Riovagas
Riovagas, a prominent job board in Rio de Janeiro, Brazil, since 2010, ranks among the top 10 job boards in the country. Riovagas primarily serves a specialized audience, with around 90% of its visitors actively seeking employment opportunities within Rio de Janeiro. The website attracts an impressive 2.5 to 3 million monthly visits.
Riovagas
Challenges
Revenue and Brand Recognition
Riovagas aimed to boost its revenue streams and increase brand recognition considering the specifics of its industry.
Challenges in Monetizing Video Inventory
Despite having a large inventory of video content, Riovagas faced difficulties in filling these videos with appropriate ads.
Effective User Reach
Riovagas needed a partner who could not only provide high-quality videos but ensure that ads effectively reached and engaged their target audience.
Membrana Media Solution
Boosted Ad Revenue
Membrana Media handled the Instream video ad format, ensuring that Riovagas' extensive video inventory was effectively utilized and profitable, boosting revenue streams and enhancing brand recognition.
Improved Ad Fill Rates
With impressive technical expertise and a strong commercial sense, Membrana Media significantly contributed to the creation of high-quality video content, effectively filling Riovagas' video inventory with appropriate ads.
Enhanced Ad Effectiveness
Membrana Media provided a robust brand reinforcement strategy that enhanced user trust and engagement, ensuring that ads effectively reached and engaged Riovagas' target audience.
In a direct way: everything is excellent. The service is unbelievable: fast and efficient. The relationship is transparent and focused on the best technical principles. Payments are regular and on time. It is difficult to imagine a more productive partnership.
In a direct way: everything is excellent. The service is unbelievable: fast and efficient. The relationship is transparent and focused on the best technical principles. Payments are regular and on time. It is difficult to imagine a more productive partnership.
Stages of Collaboration
ads.txt Update
The partnership began with updating Riovagas' ads.txt file and strategically placing tags to maximize video ad impact.
Product Testing
We enhanced the publication by incorporating Membrana Media's advertising video inventory.
Implementation
TV Prime utilized Membrana's video ecosystem products, such as Headline Video and Daily Highlights, on the main pages to maximize website resources.
Key Performance Results
Revenue Impact:
Enhanced revenue by 60% compared to other ad network operators.
Greater stability and sustainability for business expansion.
Reinforced brand presence in the job-seeking niche.
Contact us today to boost your ad revenue!
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