12% CTR: How Tromaktiko Implemented Monetization Without Losing Audience Loyalty
About
tromaktiko.gr
Tromaktiko.gr is a Greek news portal delivering around-the-clock coverage of events in Greece and across the globe. The site features a diverse mix of content, including breaking news, politics, business, science, sports, and lifestyle features.
tromaktiko.gr
Challenges
Optimizing the Monetization Model
The publisher sought to boost site revenue with minimal impact on user experience.
Maintaining Audience Loyalty
It was crucial for the new monetization tools to integrate seamlessly, ensuring an uninterrupted and engaging user experience.
Modernizing Formats
The publisher wanted to explore modern monetization formats that were both effective and appealing to the audience.
Membrana Media Solution
AdWall as an Alternative to Paywall
An AdWall was implemented across all site pages, offering a monetization solution that imposes no financial burden on users. Each user sees the AdWall only once per month, helping to maintain audience loyalty.
Daily Highlights Format
Membrana Media recommended the Daily Highlights format to further engage and retain users while increasing revenue. It natively integrates into the page structure, capturing user attention and delivering consistent ad performance.
Stages of Collaboration
Launched the Daily Highlights video digest and its monetization.
This format maintains the user experience by defaulting to muted playback, while Membrana AI automatically selects the most contextually relevant placement for the video player on the page.
Introduced AdWall alongside Daily Highlights
Achieving optimal results for both monetization and user experience.
Key Performance Results
By combining AdWall and Daily Highlights, the Greek publisher Tromaktiko achieved significant revenue growth while retaining its audience. With high engagement and conversion rates, the site demonstrated that modern monetization formats can be both effective for publishers and appealing to users.
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