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Glossary
AdTech

AdTech

AdTech (also known as: Advertising Technology, Ad Technology) refers to the technologies and processes used for managing, delivering, targeting, and measuring digital advertising.

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Other terms
Application Programming Interface (API)
Advertiser
AdTech Platform
Audience Segment
Waterfalling
Supply-Side Platform (SSP)
Reach
Premium Inventory
OpenRTB
Programmatic
Publisher
Second Price Auction
Real-Time Bidding
MarTech
Landing Page
Internet Advertising Bureau (IAB)
Impression
First-Price Auction Model
Fill Rate
Demand-Side Platform (DSP)
Cookie
Cost Per Click (CPC)
Cost Per Mille (CPM)
Click-Through Rate
Conversion Rate
Open Auction
Google Ad Manager
Inventory
Video Header Bidding