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Glossary
Google Ad Manager

Google Ad Manager

Google Ad Manager, or GAM, is an ad management platform by Google. It provides granular control over the ad management process and is suitable for large publishers with considerable direct sales.

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Other terms
Application Programming Interface (API)
Advertiser
AdTech
AdTech Platform
Audience Segment
Waterfalling
Supply-Side Platform (SSP)
Reach
Premium Inventory
OpenRTB
Programmatic
Publisher
Second Price Auction
Real-Time Bidding
MarTech
Landing Page
Internet Advertising Bureau (IAB)
Impression
First-Price Auction Model
Fill Rate
Demand-Side Platform (DSP)
Cookie
Cost Per Click (CPC)
Cost Per Mille (CPM)
Click-Through Rate
Conversion Rate
Open Auction
Inventory
Video Header Bidding