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In the CPM (Cost Per Mille) model, advertisers pay publishers or app developers a fixed amount for every 1,000 impressions on the ad displayed in the publisher's app.
CPM is an essential metric for advertisers as it indicates the amount paid for ad space. On the publisher's side, it reflects the value of their ad space and helps calculate revenue per 1,000 impressions.
Formula for calculating CPM: CPM = Cost ÷ Impressions × 1,000