By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
Complete the form, and we'll reach out to you shortly.

By clicking Submit, I agree that the Privacy Policy and Supply Policy will govern the use of services I receive and personal data I provide respectively.

Thank you! Your message has been received!
Oops! Something went wrong. Please fill in the required fields and try again.

Viewability

Viewability – A metric, expressed as a percentage, used in mobile advertising to indicate how visible ads are to users on a mobile device.

There is still some inconsistency in defining the criteria for a “viewable impression.” The International Advertising Bureau (IAB) and Media Rating Council (MRC) define it as when a certain percentage of the ad is visible to the user for a minimum time frame.