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Customer Data Platform (CDP) — A platform that collects first-party data and personally identifiable information (PII), such as names and email addresses, to enhance marketing efforts. CDPs allow companies to build detailed customer profiles and track engagement metrics like conversion rates and retention. Unlike data management platforms (DMPs), which focus on third-party data for targeting unknown audiences, CDPs focus on marketing to known customers. However, the distinction between CDPs and DMPs is becoming less clear due to evolving technologies and data privacy laws.