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Click-Through Rate is the ratio of the number of people who see an ad to the number of people who click on it. It is a crucial metric for evaluating the effectiveness of your ads, keywords, and listings. Here are a few reasons why CTR matters:
Good CTRs indicate that your ads and content are relevant.
CTR is a key factor in determining ad ranking on search engines.
CTR helps assess the quality scores of your ads.
How to calculate Click-Through Rate: CTR = Number of clicks ÷ Number of impressions