By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
DenyAcceptPreferences
Complete the form, and we'll reach out to you shortly.

By clicking Submit, I agree that the Privacy Policy and Supply Policy will govern the use of services I receive and personal data I provide respectively.

Thank you! Your message has been received!
Oops! Something went wrong. Please fill in the required fields and try again.
Home
Glossary
MarTech

MarTech

MarTech (short for Marketing Technology) refers to the technologies and processes used for creating, managing, and measuring all digital marketing activities.

Previous
Go back to Glossary
Next
Go back to Glossary
Other terms
Application Programming Interface (API)
Advertiser
AdTech
AdTech Platform
Audience Segment
Waterfalling
Supply-Side Platform (SSP)
Reach
Premium Inventory
OpenRTB
Programmatic
Publisher
Second Price Auction
Real-Time Bidding
Landing Page
Internet Advertising Bureau (IAB)
Impression
First-Price Auction Model
Fill Rate
Demand-Side Platform (DSP)
Cookie
Cost Per Click (CPC)
Cost Per Mille (CPM)
Click-Through Rate
Conversion Rate
Open Auction
Google Ad Manager
Inventory
Video Header Bidding