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Glossary
Demand-Side Platform (DSP)

Demand-Side Platform (DSP)

Demand-Side Platform (DSP) is a tool for automating the purchase of ad impressions in real time, that allows advertisers to optimize their online campaigns.

Key Components of DSP Marketing:

  • Real-Time Bidding (RTB): Allows advertisers to bid on ad impressions in real time, ensuring efficient and cost-effective placements.
  • Data Management: Analyzes user behavior, demographic data, and preferences for precise targeting.
  • Ad Inventory Management: A central platform for managing and optimizing ad impressions across various digital channels.

Advantages of Using DSP:

  • Enhanced targeting capabilities.
  • Real-time analytics.
  • Cost efficiency in advertising spend.

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Other terms
AdWall
Dynamic Ad Placement
Fingerprinting
Fraud Detection Pixel
Ad Podding
Dynamic Ad Insertion (DAI)
Attention Metrics
Unified Auction
Ad Clutter
Fraud Prevention Tools
Brand Safety
Out-Stream Video Ads
In-Stream Video Ads
Customer Data Platform (CDP)
Ad Impression Multiplier
Data Management Platform (DMP)
Cookieless Targeting
Third-Party Data
First-Party Data
Attribution Modeling
Granular Reporting
Lookalike Audiences
Native Advertising
Cross-Device Tracking
Ad Blocker Detection
User Match Rate
Ad Fraud
Geo-Targeting
Viewability
Frequency Capping
Dynamic Creative Optimization (DCO)
Contextual Targeting
Ad Exchange
Application Programming Interface (API)
Advertiser
AdTech
AdTech Platform
Audience Segment
Waterfalling
Supply-Side Platform (SSP)
Reach
Premium Inventory
OpenRTB
Programmatic
Publisher
Second Price Auction
Real-Time Bidding
MarTech
Landing Page
Internet Advertising Bureau (IAB)
Impression
First-Price Auction Model
Fill Rate
Cookie
Cost Per Click (CPC)
Cost Per Mille (CPM)
Click-Through Rate
Conversion Rate
Open Auction
Google Ad Manager
Inventory
Video Header Bidding