By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
DenyAcceptPreferences
Complete the form, and we'll reach out to you shortly.

By clicking Submit, I agree that the Privacy Policy and Supply Policy will govern the use of services I receive and personal data I provide respectively.

Thank you! Your message has been received!
Oops! Something went wrong. Please fill in the required fields and try again.
Home
Glossary
Fill Rate

Fill Rate

Fill rate is the percentage of ads served out of the total number of ad requests sent from an app or website. It is calculated as follows:

Fill Rate = Ads Served / Ad Requests Sent

How to Achieve Maximum Fill Rate

  1. Choose the Best Ad Networks: Select ad networks that offer high-quality supply partners.
  2. Integrate Multiple Ad Networks: Using more than one ad network increases the chances of serving more ads, leading to higher fill rates.
  3. Serve Universal Ad Sizes: Utilize globally popular ad sizes to generate more impressions or use flexible ad sizes.
  4. Use Dynamic Floor Pricing: Dynamically adjusting the floor price helps you maximize revenue.
  5. Use Non-Intrusive Ad Placements: Choose placements that fit your layout to increase viewability and, in turn, improve fill rate.

‍

Previous
Go back to Glossary
Next
Go back to Glossary
Other terms
AdWall
Dynamic Ad Placement
Fingerprinting
Fraud Detection Pixel
Ad Podding
Dynamic Ad Insertion (DAI)
Attention Metrics
Unified Auction
Ad Clutter
Fraud Prevention Tools
Brand Safety
Out-Stream Video Ads
In-Stream Video Ads
Customer Data Platform (CDP)
Ad Impression Multiplier
Data Management Platform (DMP)
Cookieless Targeting
Third-Party Data
First-Party Data
Attribution Modeling
Granular Reporting
Lookalike Audiences
Native Advertising
Cross-Device Tracking
Ad Blocker Detection
User Match Rate
Ad Fraud
Geo-Targeting
Viewability
Frequency Capping
Dynamic Creative Optimization (DCO)
Contextual Targeting
Ad Exchange
Application Programming Interface (API)
Advertiser
AdTech
AdTech Platform
Audience Segment
Waterfalling
Supply-Side Platform (SSP)
Reach
Premium Inventory
OpenRTB
Programmatic
Publisher
Second Price Auction
Real-Time Bidding
MarTech
Landing Page
Internet Advertising Bureau (IAB)
Impression
First-Price Auction Model
Demand-Side Platform (DSP)
Cookie
Cost Per Click (CPC)
Cost Per Mille (CPM)
Click-Through Rate
Conversion Rate
Open Auction
Google Ad Manager
Inventory
Video Header Bidding