Fill Rate

Fill rate is the percentage of ads served out of the total number of ad requests sent from an app or website. It is calculated as follows:

Fill Rate = Ads Served / Ad Requests Sent

How to Achieve Maximum Fill Rate

1. Choose the Best Ad Networks: Select ad networks that offer high-quality supply partners.
2. Integrate Multiple Ad Networks: Using more than one ad network increases the chances of serving more ads, leading to higher fill rates.
3. Serve Universal Ad Sizes: Utilize globally popular ad sizes to generate more impressions or use flexible ad sizes.
4. Use Dynamic Floor Pricing: Dynamically adjusting the floor price helps you maximize revenue.
5. Use Non-Intrusive Ad Placements: Choose placements that fit your layout to increase viewability and, in turn, improve fill rate.

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