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Fraud Prevention Tools — Tools designed to detect and prevent programmatic ad fraud, which involves generating fake interactions such as views, clicks, or conversions to earn money directly or indirectly.
Programmatic ad fraud often uses bots, malware, device farms, or a combination of these methods. Fraudsters may target both the buy-side and sell-side of the programmatic chain, as well as mediators, to exploit vulnerabilities and achieve their goals.